Stream Sales Rep Introduction Meeting
1. Pre-Call Preparation
- Review the Client’s Background: Familiarize yourself with their golf course, current online presence, and any specific goals they may have shared.
- Current Listings and Website: Have the course’s listing on Stream’s network (e.g., GolfMasters.com) and any available traffic data readily accessible for quick reference if needed.
- Key Talking Points: Prepare a few high-impact benefits or success stories to highlight during the call.
2. Meeting Structure (30 Minutes)
Opening (5 Minutes)
Start with a Warm Welcome: “Hi [Name], it’s great to connect! Thank you for taking the time to chat today. How are things at [Course Name]?”
Quick Icebreaker: Reference something specific about their course or a recent update (e.g., “I saw you recently hosted a tournament—that’s fantastic!”).
Establish the Meeting Objective: “I’m excited to share how Stream Media can help increase your course’s visibility and bookings through our custom advertising program. I want to keep this conversational—if you have any questions, feel free to jump in anytime.”
Main Pitch: Stream Media’s Custom Ad Plans (10-12 Minutes)
Overview of Stream Media: “Stream Media is a niche-focused media network built to connect golf courses like yours with golfers actively searching for tee times, memberships, and services. We started in Myrtle Beach and have expanded to over 80+ golf websites covering national markets.”
Highlight Key Benefits:
- Custom Ad Plans Tailored to Your Goals: “Our custom ad plans are designed around your specific goals—whether it’s increasing bookings, filling tournaments, or building brand awareness. We create strategies that directly align with your vision.”
- Multi-Source Visibility: “We don’t just rely on our own network. We also leverage Google Ads and Facebook Ads to extend your visibility, targeting golfers where they are most likely to engage, whether they’re browsing our sites, searching on Google, or scrolling through Facebook.”
- Verbal Impact Instead of Visuals: Use strong verbal descriptions and key metrics to emphasize value propositions. Example: “One of our courses in [location] saw a 35% increase in weekday bookings by combining targeted Google ads with placements on our network sites.”
Engagement & Questions (10 Minutes)
Understand Their Priorities: “What’s your top priority right now—more bookings, promoting specific events, or building overall visibility?”
Discuss Current Strategies: “What other marketing strategies are you using currently? How are they performing?”
Tailoring the Pitch
Based on their responses, expand on specific elements of the ad plans that directly align with their needs. For example, if they’re looking to fill more weekday slots, focus on targeted campaigns designed to drive last-minute bookings.
Closing the Conversation (3-5 Minutes)
Offer a Customized Plan & Outline Next Steps: “Based on what we’ve discussed, I’d recommend starting with a core strategy focused on [insert goal, e.g., filling weekday tee times]. From there, we can adapt and grow based on results. Would that align with your current needs?”
Address Final Questions & Schedule a Follow-Up: “What would your ideal timeline look like for getting started if this feels like a good fit?” Set a follow-up date to review a proposal or campaign plan.
Reinforce the Value & Thank Them: “Thank you for your time today! I’m confident that together, we can drive real results for [Course Name].”
3. Post-Meeting Follow-Up
- Send a Thank-You Email: Reiterate key points discussed and attach any requested materials.
- Personalized Proposal (If Applicable): If the call went well, include a brief, customized proposal outlining the next steps, recommended strategy, and an invitation to move forward.